Popular Culture Review Vol. 17, No. 2, Summer 2006 | Page 39

Gendered Ambivalence 35 kathoey were used in stories about this case, and transgendered men as a group were reported by the media to be violent and unstable.”7 Consequently, the Rajhabat Institute, which represents teachers colleges, banned homosexuals and kathoey "from being employed as teachers.”8 Storer points out that the murder case highlighted the Thai media penchant for positioning homosexuals, including kathoey, in negative terms based on Thai social stereotypes.9 Negative qualities associated with kathoey and homosexuals include withathaan (perverted), wipparit (perverted) and pit pairt (abnormal, wrong sex).10 In the Thai daily newspaper The Nation (January 7, 2002), a kathoey called Pok added that in Thai popular culture kathoey are viewed as social deviants.11 This fixation in positioning kathoey and homosexuals as the ‘‘deviant ‘Other’” were corroborated in The Nation (January 25, 1997, p. 1) in an article called “Psychologists on Fence Over Gay Ban.”12 The article reported how psychologists “neither condemned nor supported educational institutions banning homosexuals” and kathoey}1 "Dr. Thongchai Thawichachat, deputy director general of the Mental Health Department, and other psychologists gave a press conference,” in which Thongchai said homosexuals should be viewed with "sympathy and understanding.”14 Thongchai’s comments seemingly reflect Thai historic and religious constructions of kathoey and homosexuals as victims needing societal pity.13 In an interview for The Nation, a kathoey, Pok, claimed that medical and psychological studies conducted by Thai researchers are discriminatory. According to Pok, "In-department research, even by professors, on types of ‘kathoey,’ the reasons for being ‘kathoey,’ to effects on health such as AIDS, reflect discrimination, so that one must be ‘normal', as opposed to ‘kathoey’, which is ‘abnormal.’”16 The portrayal of kathoey as "deviant Other” has been informed by Thai media in relation to commodification, hi short, kathoey are increasingly becoming a “selling point for commercialism.”17 According to Ayuttaya, kathoey have become a central topic for television and print medias.18 While there has been more potential for kathoey to be included by Thai media, the level of inclusiveness is based mainly on the "marketability” of kathoey}9 The apex of commercialism has been characterised by the Miss Tiffany kathoey beauty pageant which has received much national and international media attention. Beginning in 1997, the Miss Tiffany’s pageant has been crucial in defining Thai feminine beauty. The Miss Tiffany pageant, which occurs in March in Pattaya at the same time as the Miss Thailand competition, has rivaled the latter in popularity and prestige.20 Interestingly, the winner of the Miss Tiffany pageant is the “only Thai representative to the Miss International Queen Pageant.”21 Competition between the two pageants received coverage from CNN and Reuters “with headlines such as: ‘Tiffany boys out to prove gender gap narrowing,’ ‘Thailand’s newest beauty queen is no lady,’ and ‘Battle of Queens on national TV.’”22 Moreover, in 2001 the Las Vegas Review nominated the Tiffany show as “t