Popular Culture Review Vol. 17, No. 2, Summer 2006 | Page 11

Pornumentaries and Sexploitation 7 inspiration from Christian iconography, and his work, however perverted it might appear to be, remains at the textual level and therefore is much more open to interpretation than the visual representation of a young man nailed to a cross. In addition, much of Sade’s most spectacular displays of sexual excess often defied various physical laws of the universe, often many at once, and almost always the law of gravity. In the physical world we occupy, such intricate arrangements of bodies and sensual activities simply cannot be done; all participants, heroes and victims alike, would seriously hurt themselves but not intentionally, unlike the main villain in Dan Brown’s bestseller. The Da Vinci Code. This character happens to be a member of the Opus Dei—the catholic order created by the Spanish dictator’s (Franco) spiritual councilor, Escriva de Balaguer, who was canonized by John Paul II—and practices self-flagellation on a daily basis, thus following a long catholic tradition of physical mortification which is in itself highly suspicious. Santa Teresa of Avila, one of the most famous figures in Spanish mysticism, describes a state of ecstasy due to selfinflicted tortures which can easily be compared to that of an orgasm. In this case, Saint Teresa fulfills both roles of the typical sadomasochistic activity, being at the same time dominatrix and submissive, and apparently, enjoying both equally. As the Industrial Revolution progressed and libertine ideals were crushed by bourgeois morals, the open narration of sex became the sole property of doctors, counselors, and smut peddlers. Sex went unsaid, and "to ejaculate*’ in the adventures of Sherlock Holmes never meant anything more than to exclaim. As the epitome of law, order, rationality, and positivism he was never interested in establishing any type of communication with the fairer sex. The only woman who ever seemed to have an affect on Holmes was Irene Adler, one of the protagonists of “The Adventure of a Scandal in Bohemia,” from The Adventures o f Sherlock Holmes. In the story, Holmes is hired by an anonymous foreign dignitary to retrieve some compromising documents which have been stolen by Irene. Surprisingly enough. Holmes will lose the case, accept his defeat, and always remember Irene with the utmost admiration, keeping a photograph of her to which he will refer as "the Woman.” This particular tale reveals the relationship of Puritan morals and fetishism, for the great detective obviously represses his attraction toward the young lady, preferring to mentally masturbate in front of her photograph, along with his loyal sidekick, the very decent Dr. Watson. At the turn of the century, however, as the Victorian era draws to an end, the verb "to ejaculate” will disappear altogether from the adventures of the illustrious sleuth to be replaced by "to exclaim” or “to cry' out,” thus indicating that by then, “to ejaculate” came to mean something else, something of very little interest in the sexless universe of the great detective. The Industrial Revolution not only established bourgeois morality and institutionalized the prohibition of an open sexual narrative, it also consolidated the ties between sexual imagery and financial exploitation. In the logic of modem capitalism, needs have to be created in order to promote consumption,6