Popular Culture Review Vol. 15, No. 2 | Page 89

Down with the ‘‘Homies” 85 prestige. The characterizations of the male Homies could be described as an outcome of “machismo”^^ that has frequently been linked to the Hispanic community as a cultural portrayal of masculinity,^'* but this interpretation is too often one-dimensional and misses the structural components that influence masculinity.^^ Likewise, the female characters are also more complex than traditional gender roles in the barrio would allow for, although some characters do represent some of these classical characteristics all too well. Conclusion The world of the Homies is fictionalized, yet the reproduction of class, race/ethnicity, and gender are evident. The representations of these figurines as gang members, with all of the cultural weight of those accusations, is one indication of intra- and interclass warfare over these representations of Chicano life. The failure to recognize these figurines as art shows the class demarcation lines of this definitional war, as well as the ethnic battle lines therein. These assertions do not negate the fact that the characters and their biographies represent a means of “doing gender” which is not exactly in tune with the currents of contemporary culture. The Homies are a social fact; they exist and should be the subject of any number of social scientific analysis techniques. This study focused on documenting their history and started a dialogue on their meanings as art and representation. It also noted one of the more difficult issues to dismiss when analyzing them: their hypermasculine portrayals of men in the barrio. Thus, this study addressed some of the many topics that could be considered when studying these subcultural by-products. This was not a quantitative analysis of their content, nor was it an in-depth qualitative study of their meaning. This study begins the exploration of these fascinating figurines and their relationship to larger issues. California State University, Northridge California State University, Northridge Melanie Connie Klein James David Ballard Notes 1. The authors of this study feel very strongly about the need to recognize these artistic forms without abusing them as a critique of the subculture they represent. In our eyes, these artistic representations are legitimate expressions of the artist’s life and they represent his social reality. While we may analyze them for form, content, and meaning in an academic and theoretical context, our interpretations are those of academics interested in their existence and how they represent or contradict culturally defined norms of behavior and expression. 2. The idea of marketing cultural representations used herein is related to the ideas and concepts presented in “Cycles of Symbolic Production: The Case of Popular Music.” (Peterson and Berger 1975). 3. Those who view the diffusion of popular cultural products from the gatekeeper