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Popular Culture Review
visualizing, caressing. As Anne Freidberg has recognized, shopping is more
about desire than need. She writes, “To shop is to muse in the contemplative
mode, an activity that combines diversion, self-gratification, expertise, and
physical activity” (Friedberg 57).
In the United States, prior to the coming of the department store, people
had to depend on dry goods firms and wholesalers to purchase goods (Leach 20).
The idea of shopping did not exist until the arrival of the department store. The
distinguishing feature here wa 2F