Popular Culture Review Vol. 13, No. 2, Summer 2002 | Page 96

Popular Culture Review 92 Table 2: Profile of Media Broadcasts M EDIA PRO FILE Number of speakers on Each broadcast day 4/19 4/20 4/21 4/22 4/23 4/24 4/25 125 125 107 106 96 103 89 Number of speakers ABC 236 CBS 297 NBC 216 Number of speakers on story On story 656 Related story 22 Off story 71 Sources: ABC 1995a-1995g, CBS 1995a-1995g, NBC 1995a-1995g Of the six hundred seventy-eight on-story speakers used in these twenty-one broadcasts, only thirty quaUfy as one of the three categories of pohcy ehtes defined by this study (see Table 3). State managers were the most active pohcy ehtes during this week of newscasts. Table 3: Speaker Classification SPEAKER CATEGORIES CATEGORY TOTAL NUMBERS Business representatives 3 Pubhc interest groups 8 State managers 19 Sources: ABC 1995a-1995g, CBS 1995a-1995g, NBC 1995a-1995g The interviews of all thirty representatives were used in a total of seventyseven places during the broadcasts that week. State managers accounted for sixtythree of the seventy-seven instances. Not only were state managers the largest group of pohcy ehtes to be interviewed, their expert opinions were used in the media more frequently than any other group.