African American Community Radio
35
analysis, this special interaction between KKDA-AM and its morning audience
seems to demonstrate that media formats can rephcate social learning theory in
ways that positively impact audiences and foster community building. Such a model,
if followed by other commercial broadcast stations, might mediate the ongoing
debate about how such stations could serve their listening communities better.
University of North Texas
University of Oklahoma
J. M. Dempsey
Meta G. Carstarphen
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