Popular Culture Review Vol. 13, No. 2, Summer 2002 | Page 25

Back to Bazin 21 of plastic surgery in the United States, emphasizing the extent to which the cultural cultivation of Tinseltown ideals gave impetus to medical innovation: “As they paged through advertisements and papered their walls with pictures of movie stars, Americans created and participated in a new, visual culture, where appearance seemed to rank even higher in importance” (91). Perversely appropriate is it, therefore, that with the digital manipulation of the film image, cinema itself has become afflicted with the politics of artificiality that it helped to promote. An awareness of the aesthetic and ethical ramifications of postphotographic imagery is indispensable to the consumer of visual texts in the age of digitalization. As our media cultures become saturated with images that have no material reference, experience - alienated from representation - increasingly becomes subject to falsification. Though I shall refrain from advocating an unqualified return to Bazinian politics, I do believe that Bazin’s emphasis on film’s preservational function may serve to remind us of that moral dimension which is lost in the manufacturing of postphotographic images. The position that underlies my argument may provide one starting point for a long delayed but much needed boost to the ethical criticism of popular culture and the moving image. University of Bergen Asbjoem Groenstad Notes 1. 2. 3. 4. 5. 6. 7. Marcel L’Herbier labeled the cinematographic the ‘dialectical unity o f the real and the unreal’ (quoted in Virilio 65). For a discussion of the partially converging ontologies of the photographic inherent in Bazin and Tarkovsky, see Igor Kor?i?, Suspended Time. An Analysis of Bazin's Notion of Objectivity o f the Film Image. Stockholm: U o f Stockholm, 1988. 70-77. Roland Barthes zeroes in on this particular quality in his Camera Lucida when he maintains that “the photograph is never anything but an antiphon o f ‘Look,’ ‘S ee,’ ‘Here it is”; it points a finger at certain vis-a-vis, and cannot escape this pure deictic language” (5). Evidently, cinema is not the only art in which such a situation arises, but unlike dance, drama and pantomime, film involves also an act o f recording. I will return to the significance o f this later. The conception of the photograph as a trace is a suggestion also made by among others Susan Sontag, who contends that the substance o f the photograph is “something directly stenciled off the real, like a footprint or a death mask” (154). Siegfried Kracauer, like Bazin advocating a theory o f realism in the cinema, attempts in his Theory of Film (1960) to provide a bridge between the essence and the function o f a given medium (In Noel Carroll 116). Because the essence o f film is photography, Kracauer contends, its primary use must be to record reality. This assertion seems to share a significant affinity with Bazin’s notion o f film as preservation, though for the latter this objective is inherent in artistic endeavors in general (and not in photography specifically), culminating in the mummification of change facilitated by film. As noted by among others Dudley Andrew, Bazin’s writings fell into serious disrepute after 1968, when the notion of cinematic realism was attacked by the post-classical film theorists like Annette Michelson and Peter Wollen (Andrew, in Lehman 74). Bazin was dethroned even in the journal he helped cofound, the increasingly politicized Cahiers du Cinema. “Ideology,” Andrew notes, “became the cornerstone subtending a new orthodoxy in film theory that reigned into the 1980s during the nadir o f Bazin’s influence” (In Lehman 85).