Popular Culture Review Vol. 12, No. 2, August 2001 | Page 96

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Popular Culture Review

materialistic culture prescriptions, as the following sticker epitomizes:
I don't need therapy, I need money.
Consumers seeking to buy stickers have the option of choosing amongst over
300 companies that market their products on the World Wide Web in addition to
traditional retail outlets. In addition, a few software programs available over the
Internet allow the more creative shoppers the option of writing customized messages.
With the wide array of choice of stickers available for analysis, it is not possible to
study bumper sticker discourse by means of standard survey methods. Instead of
selecting small sampling units by prowling America’s parking lots and cruising its
highways, this study is an approxi