Popular Culture Review Vol. 11, No. 1, February 2000 | Page 90

82 Popular Culture Review analysis of Heavy Metal, Robert Walser interprets the virtuosic display of electric guitar playing as an appropriation of the virtuosic performance practice of concert music and an articulation of a specifically male competitive individualism (Walser, 1993, 57-101). In hip-hop, virtuosic scratching plays a similar role. For example, in “Synthetic Fury” the use of scratching literally demonstrates mastery over materials by functioning as a bridge between disparate samples (e.g. 1:32-2:08), and functions as virtuosic display by taking on the role of improvisatory cadenzas (6:05 - 6:18). Similarly, the sheer diversity of samples and the speed with which they are presented demonstrate a mastery over material and technology. Thus, the techniques of scratching and mixing are one way in which this music retains the performative aspect hitherto present in live performance, and, as a consequence, the apparently de-stabilising potential of sampling technology is easily subsumed within prevailing ideologies of authorship and creativity. Hence, while on the one hand sampling techniques undermine notions of authorial authenticity, other elements, such as the signification of the mastery of technology through inclusion of machine sounds, and the representation of virtuosity, reinforce traditional notions of authorial identity as masculine. The prominence of technology in the production and reception of this music, and the aural presence of technology as musical material (in the form of samples), are means by which this music participates in the production and reproduction of masculinity. University of Sheffield Nicola Dibben Notes 1. An earlier version of this paper was presented at the Interdisciplinary Dance Culture conference, Dept, of Music, University of Leeds, June, 1998. 2. A detailed discussion of patriarchy is beyond the scope of this paper. See Green (1997) for a more detailed account. 3. Numbers in this form refer to the track timings in minutes and seconds. 4. In those cases where female rappers have emerged (e.g. Salt V Pepa, Queen Latifah), their use of rap can be read as an appropriation of its signification of power and resistance, in this case directed towards combating sexism. 5. See, for example, Tagg’s notion of “genre synecdoche” whereby reference to the stylistic attributes of another “foreign” style bring it with the the social and cultural contexts (and hence the meanings) that style is associated with (Tagg, 1992). Works Cited Bradby, Barbara. “Sampling sexuality: gender, technology and the body in dance in music.” Popular Music 12, 2 (1993): 155-176. Cohen, Sara. Rock Culture