Pickleball Magazine 1-2 | Page 6

FROM THE PUBLISHER Welcome to our second issue of Pickleball Magazine! What an amazing response we’ve received from such an amazing audience! In just two months, so much has happened on our end that I am excited to report about. 16,603 READERS Thanks to modern internet tracking capabilities, we were able to measure how many people read the first issue online and in print. I am so pleased to announce that the first issue was read by not less than 16,603 unique readers in print and online combined. 10 MINUTES AND 45 SECONDS For our online component, a link to the magazine was emailed to all USAPA members as well as the clientele of our friends at Pickleball Rocks, Gamma Sports, Pro-Lite, iDink and Pickleball Central. Over 13,000 online readers were time-tracked to have an average read time of 10 minutes and 45 seconds. That’s nearly 3,000 hours of reading! To break it down a little further, 52% of our online readers were on desktop computers, while 22% were on mobile devices and 26% were on tablets. 650 NEW SUBSCRIBERS Since our premier issue launched just 60 days ago, we have sold 700 new subscriptions to readers in dozens of states. We anticipate thousands more over the coming issues this year. If you are reading this and would like to become a direct-mail subscriber to our bimonthly print edition, go to www.thepickleballmag.com. BARNES & NOBLE The next bit of great news is that Barnes & Noble took an interest and will be selling Pickleball Magazine across the country in hundreds of stores. This will increase our circulation by thousands of new readers. Pickleball has arrived! Finally, we have received hundreds of emails, letters and phone calls offering the most encouraging words. On the other side of the coin, we would also like to hear constructive criticism and/or content ideas to improve what we’re developing here. My phone and address are listed on this page. I am available pretty much anytime! Thank you for taking the time to read Pickleball Magazine! Wayne Dollard 412.833.8805 [email protected] SORRY 4 On page 33 in the January issue of Pickleball Magazine, the RiverStyks Fox Blade and Rubicon Blade paddles were listed as having a foam core. Both paddle cores actually have a multi‑layer cross weave carbon fiber impregnated with hot resin. TO SUBSCRIBE CALL 724.942.0940 OR GO TO THEPICKLEBALLMAG.COM A Publication of Dollard Publishing Co., Inc. 11 Mayview Road, Canonsburg, PA 15317 www.thepickleballmag.com PUBLISHER Wayne Dollard [email protected] 412.833.8805 DESIGN Michael Miller ADVISORY BOARD Kevin Curley Dennis Dacey A.J. Fraties Irene Fraties Alex Hamner Rusty Howes Lynn Laymon Linda Laymon Jennifer Lucore Bob Nibarger Steve Paranto Paul Porch Brian Staub INSTRUCTIONAL STAFF Sarah Ansboury Christine Barksdale Prem Carnot Rob Elliott Mark Friedenberg Jim Hackenberg Yvonne Hackenberg Steve Paranto Paul Porch Tony Tollenar Steve Wong CONTRIBUTING WRITERS AND PHOTOGRAPHERS Sarah Ansboury Brian Hendrickson Judy Aron Celeste Horpel Christine Barksdale Rusty Howes Mark Berton Tony Horpel Dr. Alan Bragman Linda Laymon Anne Breghero Lynn Laymon Jen Brozak Jennifer Lucore Prem Carnot Justin Maloof Kevin Curley Melissa McCurley Dennis Dacey Alan Neff Steven Douglas Steve Paranto Robert Elliott Audrey Phillips Morgan Evans Paul Porch Barbara Fox Ed Remen A.J. Fraties Kevin Richards Irene Fraties Dr. Allan Rosenthal Randy Futty Chris Thomas Jim Hackenburg Barbara Wintroub Alex Hamner Dollard Publishing Co., Inc. publishes six issues of Pickleball Magazine per year. Subscriptions are $20 per year. To subscribe, go to www.thepickleballmag.com. ALL RIGHTS RESERVED. REPRODUCTION IN WHOLE OR IN PART IS PROHIBITED. © 2016 Please recycle this magazine when you are through enjoying it.