PaintballX3 Magazine Special Paintball Extravaganza Edition | Page 94
94
An Interview With Matt
Rooke of Sport Smoke
Can you give us a brief history of your company?
Sport Smoke LLC was formed in 2009 as an
outlet for professional grade smoke grenades
designed exclusively for extreme sports, hobbyists and other recreational markets. Our products are the result of over 50 years of development by our affiliate Superior Signal, a leader
in the smoke generator industry. We proudly
hand-make each of our grenades right here in
the USA and have set every standard in quality,
safety, and performance in our industry.
How did you get into the
game of paintball?
The sport of paintball has always simulated
military scenarios and training which made it an
Special PBX Edition
obvious market for our products. Having manufactured smoke generators for military and
law enforcement use for years we knew that we
could deliver a professional grade product to
a recreational market that demanded quality.
We learned that there was simply no source for
safe and reliable smoke grenades for paintball
players and the Sport Smoke division was soon
launched to provide exactly that. We developed
products that would be safe on the paintball
field while still featuring the performance and
reliability that could only come from our 50+
years of experience. The concept was a huge
hit and Sport Smoke has grown considerably
since its launch five years ago. We are proud to
be the only US based manufacturer of our product type in an industry that has largely been
shipped overseas.
How did the Paintball Extravaganza go for you?
This year’s Paintball Extravaganza was a huge
success for us. The Extravaganza has always
been a great opportunity to meet with current
and prospective customers to show new products and discuss new projects. This year we
featured our new MOLLE compatible Smoke Grenade Pouches which have been eagerly awaited
by our customers. Like our smoke, these pouches are made in the USA and were received
extremely well at the show. Not only did we sell
out of pouches in two days, we received great
feedback directly from field and store owners
and already have several additional colors and
designs in the works!
What are your best selling
products and why?