Outer Edge Edition 48(clone) | Page 47

RHINORACK The Right Accessories Make The Journey For an adventurer, having the right accessories on your vehicle to suit your purpose is a pretty important decision to make. Roof racks, luggage boxes, bike carriers, kayak carriers and load securing accessories need to be durable and easy-to-use. Whether you are a skier, kayaker, surfer, cyclist or keen camper, Rhino-Rack is an all Australian name that you can trust. With customised products and the latest in carrier technology, you can rely on Rhino-Rack to transform your vehicle for work, play, or anything in between. Roof Racks come in different shapes and sizes so it’s important to select a roof rack that suits your load carrying needs. In order to meet as many different customer requirements as possible, Rhino-Rack have developed a wide product range that has been rigorously tested and designed to suit any situation. The Rhino-Rack streamline Vortex range of racks is a prime example of this, as it is designed for recreational applications such as carrying a kayak, Skis, Roof Boxes and bikes. On top of this Rhino Rack offer a range of load securing accessories such as ladder locks, tie down straps and ratchet straps which are great for for both recreational and professional use. If you are keen on fishing, Rhino-Rack even offer fishing rod carriers! If your aquatic needs are more demanding, don’t sweat it as you can get your hands on their SUP and kayak loaders which ensure ease of use when loading and unloading your gear. Alongside its vast range of products, Rhino-Rack are committed to test and measurement as well as keeping their staff happy and motivated. CEO of Rhino-Rack, Richard Cropley, has been the driving force behind this ethos - he has also found a way to integrate these two principles. Annually, for six weeks at a time, Richard will take his Rhino-Rack team deep in the Northern Territory to put a range of new products through their paces in order to fulfill their promise of ‘Australian made and Australian tested’. Each day comprises of 4-Wheel Driving, Barra fishing and mud crabbing. Every night around the campfire, tales of the day unfold over an espresso or a tasty red and a feed of fresh muddies and barra fillets. The campfire is also the relaxed boardroom where the team brainstorm ideas for new designs and modifications. Coming from all different departments and areas of the business, for some it is their first opportunity to get hands on with the Rhino-Rack products in the tough environment they are built for, leading to new product ideas that Richard is pushing to be released within the near future. The staff also get a chance to see their work in action, taking the product from ideation all the way to the outback to put the Rhino-Rack range to the test. However, Rhino-Rack are not only about catering to those who love getting amongst the outback. If you were looking to take advantage of the winter months and carve some powder, Rhino-Rack can accommodate with their large selection of ski and snowboard carriers. This winter range was so successful that Rhino-Rack and Uber ended uplenty of gear to haul, but are visiting Salt Lake City without their own transport.