Optical Prism October 2013 | Page 6

f ro m t h e e d i t o r Nerd Is The Word Are you a geek, a nerd or a techie? This is the issue for you! If you aren’t, sit back and enjoy the latest technology from the eyewear industry. There have been remarkable advances in eyewear technology over the past few years in the areas of lenses and frame design. It has never been more possible to give a patient a clearer view of the world without surgery. We also bring you the hottest new looks that reflect the consumers need for eyewear that looks good and meets their tech needs. In this issue we also introduce new technology in the area of sustainable product development and creation with frames made from 100 per cent biodegradable materials. Aside from the coolest technology, we are also br inging you a look at one of the music industry’s greatest legends Willie Nelson who is the new face of John Varvatos. We talk to creative director Nico Roseillier who will take readers behind-the-scenes of these hip new designs. As always we are looking forward to seeing all our readers at Vision Expo West this year. We look forward to sharing hot new styles and new technology later this fall. Make sure you check out our YouTube page as we will have videos from your favourite brands and interviews with the optical world’s movers and shakers. Don’t forget to also check us out on Facebook and Twitter. We love your comments, ideas and photos! Sarah McGoldrick Editor [email protected] 6 OPTICAL PRISM | OCTOBER 2013