Optical Prism October 2013 | Page 30

DRILL THE LAB Q&A & In this section, COS Lab is offering you a place to ask your questions, debate, think and suggest. Together, let’s DRILL THE LAB! Topic Modifying base curves The correlation between base curves and thick lenses……what is it??? Some of us may associate high base curves with thick lenses. It is for this reason that we prefer to stick to low base curves when dispensing a high Rx. A fact some of us may neglect to remember is that the primary cause for thicker than normal lenses is actually the shape size measurements the A, B, DBL, and ED, while the base curve only plays a minimal role. Now, with the facts con?rmed, we will realize that the excessive thickness on a high base curve lens is due to the enlarged shape measurements and not the high base curve itself. To help understand this better, produce a shape with an eye size of 48mm in a 2 base curve. Now, remake the exact shape with a base curve of 5. When ?nished, match them together and you will notice that the 5 base curve lens looks considerably smaller. This may be something to consider the next time you do a base curve modi?cation. You want to eLABorate? Participate in this discussion by sending your opinions and suggestions to [email protected] To contact COS Lab: 1-800-363-2341 The above content is for informational purposes only and COS makes no representations or guarantees as to suitability, results and performance of the materials discussed. “Fall’s new releases incorporate a lot of retro round shapes, color, mixed materials, wood details and pattern usage. A handful of new frames (The Snapster, The Arnold and The Wayne) feature a metal checkerboard pattern placed over a wood-textured insert on the outer temples. It creates an earthy, slightly Moroccan feel, but still looks clean. Clubman and brow styles are also big this season,” Rademacher said. “Other frames, such as The Anderson and The Jax, are offered in blue shades, which is another fall trend.” The frame names are a hit with consumers too. “It is important for style names to help tell the overall brand story through a theme that is carried out with each pair of glasses. Giving a human name to a frame injects personality in an object, making it identifiable and relatable. “The” before the name signifies there is only one, and it is unique—just like the Penguin consumer,” Rademacher said. Noting that the frames are made of acetate, metal or a mixture of both, Rademacher says the colours change with the season’s trends. “This fall’s palette incorporates a few shades of blue, earth tones, and tortoise shell is also back in a big way,” Rademacher said, adding the unisex appeal of the Original Penguin line is an added feature for retailers and consumers alike. It’s hip to be square with geek chic eyewear. • For more information on these brands visit www.geekeyewear.com or www.kenmarkoptical.com. 30 OPTICAL PRISM | OCTOBER 2013