“Willie is a true American Icon and
it runs deep in the bloodline. I am
proud to be friends with Willie
and his beautiful family.”
Q
A
What level of
input did Willie
Nelson have on
this particular line?
Willie Nelson’s
input to the actual
design of the
eyewear line was indirect.
His music and personality
have influenced Varvatos
as a designer for decades
and it was that influence
which bled into the
eyewear. In the campaign
image, Willie is wearing
the V353, one of our best
sellers, and one of John’s
favourites. He loves the sun
clip and thinks the frame is
an excellent fit for Willie.
I have to say, I agree.
Q
What
makes
Willie Nelso an
ideal model or
spokesperson for the John
Varvatos’ line of eyewear?
Willie
Nelson
is one of the
most recognized
American singer-songwriter
icons as well as a celebrated
author, poet, actor and
progressive activist.
“In all the iconic music
ad campaigns we have shot
over the last eight years,
I have never been so
moved as I was working
with Willie Nelson and
his sons,” says designer
John Varvatos. “Willie is a
true American icon and it
A
runs deep in the bloodline.
I am proud to be friends
with Willie and his
beautiful family.”
Q
A
What direction
do you see the
line moving in
next year?
Varvatos
is
guiding his brand
through a “return
to elegance” and I am
following right along with
the eyewear. I am working
on refining the collection
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