Optical Prism October 2013 | Page 12

Vision-Ease has been an industry leader in lens technology since 1930. Many ECPs know them best for their premium quality polycarbonate lenses including Coppertone polarized, LifeRx photochromic, SunRx polarized, Illumina progressive, and Outlook progressive lenses. The company also carries an extensive line of plastic lenses including the new ChangeRx photochromic lenses which offers broad price range for ECPs with clients looking for an economical alternative to more expensive lenses. Vision-Ease marketing and communications manager Jay Lusignan says these lenses offer a few distinct improvements within photochromic technology. “These new plastic lenses are an excellent complement to our polycarbonate line,” he said noting the product is available in several ranges including coated/uncoated, coated and FSV/FSV AR. The lenses darken to an ISO sunglass Category 3 at 10C in less than 60 seconds with a uniform tone throughout the activation process. Not only is UV light blocked out, but so is HEV light which can lead to eye diseases such as cataracts and macular degeneration. Lusignan says the industry is continuing to move in a direction that address more eye concerns when developing new products. IMAGE COURTESY OF VISION-EASE Time For Change “I think the future is in personalization,” he said adding companies will also be looking at HD lens technology as they look for new ways to improve the sight of wearers.