T
echnology is a
driving force behind
eyewear this fall.
Whether it is found
in the lenses or the
frames, companies are looking for
new and innovative ways to improve
their eyewear.
One of the most highly
anticipated releases this year is the
New Transitions Signature VII lenses
with Chromea7.
These lenses replace Transitions
VI as the ‘optimal lens’ for indoor
clarity and outdoor response.
New Transitions Signature VII
feature an exclusive dye formulation
that allows the lenses to be more
responsive
in
more
lighting
conditions across all temperatures,
making them more reactive to
indirect sunlight for a darker lense on
hot days.
“We are excited to introduce the
industry to new Transitions Signature
VII lenses,” said Matt Dorling,
director, National Retail and Canada.
“Through our research, Transitions
Signature VII lenses were preferred
two to one over Transitions VI lenses
because of our new Chromea7
technology, which allows the lenses
to be more responsive to UV in more
situations.”
Transitions has become world
leaders in photochromic technology
with a strong commitment to offering
wearers a unique lens experience.
The Transitions Signature VII takes
this commitment to the next level
with protection
that exceeds that
of regular clear
lenses.
“Eight out of 10
clear lens wearers rated
their experience with
Transitions Signature VII as
superior to their regular clear
lenses,” noted Dorling, adding this
presents an opportunity for ECPs
to convert clear lens wearers to
Transition products.
Light As Cotton
ZEAL Optics has long been known
for their innovative sportswear
designs made from sustainable
materials. This fall ZEAL launched
the next step in lens and frame
technology: ACE sunglasses with
frames made from biodegradable
cotton and lenses featuring castor
technology. The piece is a unique
blend of ecological philosophy and
wearability.
“We wanted to bring this to the
market more than two years ago,”
said company president John
Sanchez. “This is very complicated to
work with, with special machinery
and tooling required.”
To bring this new piece of
sustainable eyewear to the market,
the company partnered with the
Italian-based Mazzucchelli family
who have more than 160 years of
eyewear expertise.
The partnership has allowed the
companies to pair Zeal’s plant-based
e-llume lenses with frames that are
equally ecologically friendly.
“ZEAL Optics has seen our
ecological philosophy come to life in
a revolutionary new product,” said
Sanchez. “Both Mazzuchelli and
ZEAL are working together to create
a product that will truly raise the bar
on sustainability in the industry.”
A commitment to innovation
and sustainability has been the
hallmark of ZEAL’s approach to
eyewear since it entered the market
in 1997.
Their plant-based lenses protect
against the affects of UVA, B and C
as well as High Energy Visible (HEV)
light.
The ACE line will cover
prescriptions ranging from +3.00 to
-4.50 for those looking for this
technology to accommodate their
visual medical concerns.
Sanchez says ZEAL offers the
luxury and durability discerning
wearers are looking for in a pair of
high performance and fashionable
eyewear.
“Sunglasses are a fashion
accessory,” he said.
OPTICAL PRISM | OCTOBER 2013
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