from the editor
Through A Child ' s Eyes
K ids are gradually taking up a larger segment of the eyewear industry and companies are taking notice .
From eyewear featuring favourite TV characters to celebrities sponsored products , attention is being paid to this pint-sized market .
In this issue we have captured some of the most popular brands and styles that will even make grown-ups jealous .
Chic designs , with an emphasis on personality and individuality are everywhere . Many of the pieces are inspired by styles worn by older generations but the fit and added durability that kids need .
Have you got a young patient or even an infant dealing with eye problems ? In this issue we bring the latest treatment advances to your fingertips so that you can help bring sight back to young eyes .
We are also excited to bring you an early glimpse at Vision Expo West in Las Vegas . This year marks the 25th anniversary of the event and countless activities and special events are slated to recognize this milestone .
Optical Prism will be there and we look forward to meeting with designers , industry insiders and distributors from across the world .
Take a moment to visit us online where you will be able to see some of the fantastic things Optical Prism has been up to over the past few months .
Read our information packed digital supplements where you will get the inside scoop on the latest trends , designs and technology .
See our latest videos where we share what is happening right now in the eyewear industry with interviews with movers and shakers .
Don ’ t forget you can also connect with us on Facebook , Twitter and Pinterest . We love to hear from you !
Sarah McGoldrick Editor smcgoldrick @ opticalprism . ca
6 OPTICAL PRISM | JULY / AUGUST 2013