HOYA connects kids with eye care
IMAGES COMPLIMENTS OF HOYA EYE-M-GROWING . © HOYA LENS CANADA , INC .
Parents and opticians alike will say it is often very difficult to find the right eyewear for young people . There is no question that this market has their own ideas about fashion , what is cool and even their own eye health .
Todays youth are highly informed consumers who are eager to follow and set trends . HOYA Vision Care has spent years listening to customers ’ challenges in selling glasses to youth .
They also actively work with eyecare professionals to ensure they are educated and can provide the latest information to their clients .
“ HOYA has two great programs that help ECPs meet the needs of younger children and lens designs that are especially designed for today ’ s active youth market ,” said
HOYA president David Pietrobon .
The HOYA Eye M Growing program provides independent ECPs with a program that grows with their patients who range from toddlers to 13-years-old .
The program offers a free substitute pair of lenses within 15 months of the original order for any reason .
“ Kids are notoriously tough on glasses and their prescriptions may change rapidly ,” said Pietrobon adding the program provides premium lens material and HOYA coatings .
Outreach is also key to ensuring young people get the eyecare they need . HOYA has partnered with the Ontario Association of Optometrists Eye See Eye Learn ( ESEL ) program since 2009 .
Using social media and community programs the program helps raise awareness among parents about the importance of having their children ’ s eyes checked .
“ As part of the program , HOYA provides complimentary premium glasses using the Phoenix lens material and HOYA ’ s Super Hi Vision Anti-reflection easy clean coating to junior kindergarden kids when prescription lenses are prescribed ,” said Pietrobon .
He added educating parents is a huge responsibility of eyecare providers and should not be taken lightly .
The ESEL website offers fun and interactive tools for both parents and their children to learn more about eyecare and help kids become
30 OPTICAL PRISM | JULY / AUGUST 2013