Optical Prism September 2014 | Page 42

Glimpses VISION EXPO WEST 2014 INTRODUCES EXCLUSIVE WEARABLE TECHNOLOGY CE TRACK As wearable technology continues to invigorate the world of eye care through both formand function, International Vision Expo & Conference will introduce a targeted new CE track dedicated to educating attendees on what this technology means for the industry’s future, and how to maximize its business potential. Held Friday, September 19 at Vision Expo West the track will highlight everything from Google Glass to augmented reality goggles to GPS and Bluetooth enabled frames: The Glass Class – a one hour group discussion about Google Glass and other wearable technologies that relate to eye care; 42 Optical Prism | September 2014 The Future of Digital Vision and Wearable Technology – need-to-know information about smart glasses and other wearable technology innovations, and how to effectively market these solutions; Technology Within the Blink of an Eye – a look at how the next generation of GPS and Bluetooth heads-up display technology is integrated into unique frame design to maximize field of view; Eye2: What you Need to Know About Eyewear and Eyecare’s Pivotal New Role in Wearable Technology: a discussion and demonstration on the latest developments in wearable optical technology, from smart glasses and contact lenses to augmented and virtual reality systems and low vision devices and how these technologies are benefitting patients; Wired and Blurry! – an overview of products to increase contrast, comfort and focus for the digital generation. Additionally, the popular 10-hour Spectacle Lens Expert track returns this year to educate attendees on the latest lens technology, trends in freeform lens processing and digital eyestrain. Registration is open for Vision Expo West, which returns this year to the Sands Expo & Convention Center in Las Vegas, Nevada (Education: September 17-20, Exhibition: September 18-20).