and buying groups. As our brand portfolio is
quite deep, we cover most segments in the
marketplace. We have the Superflex and
Superflex kids brands for the value segment
and Bertelli, Izumi, Perry Ellis, Jill Stuart,
and Elizabeth Arden for the mid market
dispensaries. Kliik, Fysh, Evatik and Stepper
cover the affordable luxury segments that
many optical dispensaries are now focusing
on and SPY targets that young, urban hipster.
The addition of the Hello Kitty and New
Balance kids collection has really rounded
out our product offering for children.
What is new for fall 2014?
Fall is always an exciting time in our industry as everyone gears up for the second half
of the year. We are very excited for the 2014
Back-to-School season with the introduction
of Hello Kitty and New Balance Boys.
The initial reaction has been so fantastic
for both collections that we advanced our
Hello Kitty release schedule to include 6
new models that were originally slated to
launch in early 2015.
How is WestGroupe leading the way
in the industry?
WestGroupe continues to focus on creating
eyewear that resonates with our Canadian
consumers. Although we are selling many
of our brands in the global marketplace,
our focus is and will always be to design for
the Canadian consumer. Although fashion
is a huge part of the DNA of our brands,
our collections are optical brands and
we have the freedom to design frames that
incorporate the trends in the optical industry
as well as the fashion industry. This is
a luxury not a lot of brands have.
Optical Prism | September 2014 21
Optical Prism | September 2014 21