as Adrienne Vittadini, AV
Studioand Danny Gokey,” said
Tontodonati.
She says the uniqueness of these
individual brands allows them to
stay on trend and stay true to the
craftsmanship consumers expect.
“Every single brand has its own
nuances, so it is easy for us to keep
things relevant and timeless,”
Tontodonati said. “For instance,
the signature Adrienne Vittadini
chevron pattern can be found on
the temples of new AV Studio 80,
and adds a subtle bit of flair to a
classic style.
The Adrienne Vittadini AV 1148
features a floral de-bossed temple
pattern with stone embellishment. We find that when adding
embellishments such as stones,
keeping it to a minimum gives it
longevity.”
The Danny Gokey DG30 features
a flat, full rim with an acetate
inlay on the temple.
Beverly Suliteanu, Vice-President
of Product Development for WestGroupe says metal is a prominent
element of her eyewear design.
“It is such a versatile material
and I feel you can include many
more design elements with metal
than with plastic including more
textural nuances, colour combinations and design detail,” she
explains. “I incorporate metal
models in all of the WestGroupe
collections including Kliik, Fysh,
Evatik, Superflex, Bertelli and
Izumi.”
Suliteanu takes her inspiration
from the world of fashion, staying
current with evolving trends in
clothes, be it colours, patterns or
18 Optical Prism | September 2014
textures and transferring them
to eyewear.
“For the fall season, we are using different techniques to add
some texture and depth to our
metal designs,” she said.
The Kliik K520 is a sexy, cateye retro inspired model with
a digital animal print overlay
on the front and temple that is
available in both neutral tones
of brown and grey as well as
trendy tones of turquoise and
purple.
Bringing in the small checked
patterns found on the fashion
runways, Fysk F3523 uses 3D
digital printing on the brow bar
and temple to create a three
dimensional pattern effect.
The patterned brow bar is offset by a warm tone front finish
giving this frame a dramatic,
but extremely wearable look.
Using strong colour combinations and intricate design,
the Izumi OS9190 makes a
statement in women’s eyewear,
combining the key trend of
a strong brow bar and laser cutouts in one frame. The laser cut
circular cutouts gives lightness
to the framewhile the solid colour brow bar anchors the frame.
Tried and true, metal frames
are a classic option in comfort
and style, but rest assured, these
aren’t your professor’s old
spectacles. With the elements
of design, colour and embellishments to be had, metal frames
are here to stay, and they’ve
never looked better.