highlighting the exhibitors, their individual characteristics and innovations in order to whet visitors’ appetite for discoveries and purchases. Two additional open forum events —FASHION STYLE and LA MANUFACTURE—will emphasize the importance given by the exhibition’s organizers to showcasing brand and product information, while also stressing their image of quality and creativity through innovative layouts. FASHION STYLE, located in Hall 6, outlines all the fashion trends expressed and exhibited at Silmo: around a hundred French and international labels from the readyto-wear, luxury, casual and contemporary segments will find their brands showcased in a unique exhibition space measuring close on 1,000 m2 divided into three areas: • The Catwalk, symbolically showcasing all the male and female fashion brands, with a hundred or so models in glasses heading down
a 35-metre long catwalk, with the ambiance of a real fashion show for maximum impact. • The Showroom, offering brands the opportunity to construct an actual display recreating the brand universe using a mannequin, accessories, brand image etc. • Style on View, giving an overview of the latest styles and trends via an audio-visual presentation in a dedicated area playing on a loop throughout the exhibition. This audio-visual feature situates brands exhibiting at the show in an authentic fashion context. LA MANUFACTURE, at the meeting point between halls 5 and 6, places the focus on the expertise, job areas and skills of the international eyewear industry. In a lively and contemporary ambience reminiscent of a fashion or
urban loft-style studio, La Manufacture provides key information on materials, forms and colours; invaluable information mirroring the rich selection of new products from designers, eyewear manufacturers and all those who appreciate beautiful items with high added value. Bolstered by an attractive design, this exhibition area also takes current sociological challenges into account, utilizing an ethos that captures the spirit of the moment: a desire for authenticity, the search for products with soul, and not forgetting the need to be eco-responsible. • To learn more visit www.en.silmoparis.com
OPTICAL PRISM | SEPTEMBER 2013
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