The Right Look
Style is just as important as technology to Boomers. More fashion conscious clients are looking for something that not only helps them see, but also looks good and works for a variety of occasions. “The quality and value of the actual eyewear is very important for this age group,” said Jon Martinez, Public Relations/Advertising Manager at Viva International Group. “The way the frame fits on their face and how well it fits into their lifestyle also plays a key role in buying decisions. This group is not as brand-driven as their younger counterparts, yet they are loyal to a brand’s reputation and positioning in the marketplace.” He shares the same belief that the size of lenses often dictates what the style of the frames is going to be. Boomers are looking fo