Adrienne Vittadini AV 1116 from Match Eyewear
ge related eye problems—the numbers continue to grow in Canada. One in eight Canadians over the age of 75 and one in 11 over the age of 65 now live with some form of vision loss. As the ‘Boomer’ generation continues to get older, this number will continue to rise. Eyewear companies are doing their best to ensure that technology and design reflect this growing demographic. Boomers are more active than their predecessors, participating in more physical activities and using technology at a higher rate than ever before. This has forced eyewear companies to make changes in both how they market and create eyewear for this age group. What many companies have quickly discovered is capturing the styles of the past and melding them with forward-looking technology is the key to winning customers.
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