SHAMIR
Shamir Insight has stylish eyewear for the
active boomer. Shamir Golf™ is a lens with
three enhanced vision zones that allow golfers
to clearly see their scorecard, ball on the tee,
and green in the distance.
“People that play golf actually say their
score is better when they’re using these
lenses,” said Martin Bell, Shamir’s national
sales and marketing manager.
The lenses provide enhanced peripheral
vision and protect eyes from sun damage,
wind, and dust, he said. Shamir’s newest
Attitude® lens, the Attitude III Sport®,
is a high-quality progressive designed for
people that enjoy tennis, hiking, running
and other outdoor sports, Bell said.
It is the company’s highest-quality wrap
lens that eliminates peripheral distortion
and includes vision zones “perfectly adapted
to sports,” he said, including a near-vision
zone for seeing close ups such as a watch,
an enlarged intermediate or safety zone for
seeing three to 16 feet ahead, and a far-vision
area for keeping an eye on the horizon.
BUSHNELL
Bushnell Performance Optics offers two
lines — Bollé and Serengeti — that include
frames that appeal to active boomers.
Bollé carries models specifically designed for
golfers, boaters, and tennis players, said Rene
Gerber, the company’s marketing manager.
The company’s Modulator V3 Golf lenses
are a brown tone to “highlight the subtleties
on the golf course.” The lenses offer precision
optics, have treatments to repel dirt, grease,
and water spots and lighten and darken to
adapt to the environment.
The Bollé marine line includes polarized
inland gold and polarized offshore blue
lenses. Both protect against sun and water
glare, repel water, and offer a clear view.
“For those Boomers that want a brand
that they can rel ]H