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The
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A
fter 25 years, International
Vision Expo West proved
that it’s still got it, posting
a five per cent increase
in overall show attendance from last
year. The four-day event, which
wrapped on Saturday, October 5 at the
Sands Expo & Convention Center in
Las Vegas, drew approximately 13,000
attendees from 89 countries, and
featured some 5,000 brands, lines
and products from over 425 exhibitors.
“International Vision Expo is
unlike any other medical meeting,”
said Courtney Muller, group vice
president for Reed Exhibitions.
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OPTICAL PRISM | NOV/DEC 2013
VEW
“Each year, we are challenged
with sourcing and delivering the
most innovative eyewear and
eyecare products, technologies
and comprehensive solutions for
our attendees, their businesses
and—ultimately—their patients. This
is not a sleepy industry. The buzz
from attendees around the variety
of products and technologies at this
year’s show was a testament to that;
and there’s a lot more in store for
2014.”
New this year, International
Vision Expo West expanded beyond
its six fashion- and medical-related
Pavilions to include an experiential
area in partnership with Vision
Monday called the Eye2Zone. The
destination featured some of the most
innovative products on the market
from 12 different exhibitors and
included Daily Tech Talks around the
next generation of vision technology.
To aid showfloor navigation to this
specialty area and others, show
organizers added an interactive map
feature, SmartRoute, to its awardwinning Vision Expo Mobile app
(www.VisionExpoMobile.com).
In line with this initiative,
International Vision Expo &
Conference announced a multi-year
partnership agreement with the
British Contact Lens Association
(BCLA) on Wednesday, October 2,
to develop a Global Contact Lens
Forum in 2014. The first program will