Optical Prism November 2013 | Page 17

Geometric prints spice up the Alternative GLACEE-6685-C2 I f Silmo and Vision Expo West were any indication of what is in store for fall/ winter 2013-2014, then be prepared for customization and creativity. An eclectic blend of frames mixed with a variety of materials designed to add new dimension and functionality are going to make recommending frames to patients a difficult, but fun task. Colour remains a major factor as designers embrace vibrant primary colours and earth tones. “Taking cues from the fashion runway, red is a huge accent colour for both men and women as is geometric prints,” said WestGroupe VP of Product Development Beverly Suliteanu. Like clothes that are capturing geometric designs and patterns this season, so too will frames. Suliteanu said the collections at WestGroupe embody the individuality wearers are seeking while remaining trendy and functional. “I think the new releases in all of our collections are really strong this year. We have incorporated even more vibrant colours and patterns and have pushed the envelope with regard to styling across all brands. I think the consumer continues to be more and more demanding for interesting and fun eyewear and we are up to meeting this challenge,” she said. Bold red colours keep things hot this winter with Fysh F-3500-745 from WestGroupe OPTICAL PRISM | NOV/DEC 2013 13