Glimpses
ADLENS LAUNCHES
VPO EYEWEAR
Adlens® has announced the
official launch of its much anticipated, world-leading Variable
Power Optics (VPOTM) eyewear,
AdlensFocuss™. Working with over
150 eyecare professionals in select
states, eyecare patients will be able
to receive their own custom pair
starting in June 2015.
AdlensFocuss offers Precision Vision
on Demand and is a remarkable
achievement in engineering, style,
and user-focused design. The patented technology provides 4x more
viewable area at near, intermediate
and distance than the best freeform
progressive lens. A “Consumer
Presbyope” study by Gfk Roper found
that 37 per cent of Americans over
40 wear progressive lenses, and of
this 54 million-strong group, six in
10 were not wholly satisfied with
their eyewear, and two in 10 were
actively searching for alternatives –
though no true alternative was
available. AdlensFocuss is the alternative patients are searching for.
that. We’re all about learning from
the patient and want to keep developing the experience for customers
and ECPs as AdlensFocuss goes out
through this first wave. We know
patients from across the US are going to want to get on board with a real
alternative to progressive lenses.”
High acuity and unmatched
viewable area for all distances are
achieved by simply turning a dial.
The fashion-forward frame design
is also not compromised by an
obvious display of the adjustable
function; rather, the dial and
complete VPO system are hidden
within the frame. AdlensFocuss
is available to select eyecare
professionals now, with delivery
of product to patients in June.
Variable Power Optics technology
was successfully tested with eyecare
patients through a 4-month trial
with LensCrafters towards the
end of 2014, as CustomFocussTM.
Strong responses validated the
technology, aligning with expectations and previous observations of
the market.
David Eichelberger, Senior Vice
President at Adlens, commented,
“We couldn’t be happier that eyecare patients have responded to our
technology just as we expected –
and in many cases, even better than
Optical Prism | May-June 2015 41