SILMO
FOCUSES ON RENEWAL
AND REDESIGN IN 2015
By Sarah McGoldrick
At Silmo 2015, the focus will
be on renewal. For its next
edition, scheduled to take
place from 25 - 28 September
2015 at the Paris Nord
Villepinte exhibition centre,
the World Optical Fair is
adopting a more retail-oriented approach. Organised
around four themes, it is also
revamping its communication strategy by launching a
high impact campaign.
manufacturers, frames
in tr [ HX