Optical Prism May 2015 | Page 10

Vision & Voice Designing 10 distinctive collections takes a tremendous amount of work and commitment. Inspiration can come from everywhere, most recently a genuine dilemma, for female first nations women. Size and shape is just not a one size fits all fix. I have been working on a collection with this group in mind. Other times it is more whimsical, for example the pretty beading on a new blouse that my wife was wearing got the wheels turning. And other times, the most organic for me is to see the raw material and start to play. It does not always work but it gives me joy and sometimes God willing it sells. Paul Storace President /CEO, Alternative Eyewear WHERE DOES YOUR BUSINESS DRAW INSPIRATION? With the latest release of Ogi frames we were inspired by the channel setting of fine jewelry. The inlaid component of these styles adds a new level of creativity. Metal frames are making a comeback and we are making our mark by bringing a fresh perspective to this cherished material choice. David Spencer, Ogi Eyewear Founder & Designer Whether working directly with a licensor or one of our proprietary brands, our design team draws inspiration from design trends in the market, both from within the category and from other related categories (i.e. jewelry, watches, accessories, etc.) and from materials, runway presentations, etc. Most importantly, each brand (licensed or proprietary) has its own distinctive DNA, which is what we leverage when developing product, using established and iconic logo and/or brand treatments. Mark Ginsberg Senior Vice President, Global Marketing, Marchon Eyewear 8 www.spineoptics.com The inspiration for our spring/summer collections were inspired by some of the key fashion trends of the season. I was really taken by the beautiful, soft tones of the neutral color palette that was all over the runways, particularly the nude, blush and icy grey tones. They worked perfectly when creating our new Fysh acetate models. Bev Suliteanu VP Product Development / WestGroupe GET SOCIAL Robert Dalton @OACexecutiveDr March 25 winner of OAC 25 Year Give-Away, Ed O'Brien from AB wins VISA GC @JOBS4ECPS @ OpticalPrism @TheOpticalGroup Eyewear By Olga @eyewearbyolga ยท Mar 26 My best RTs this week came from: @SabiGermanotta @OpticalPrism @LaurenHollyArmy #thankSAll Who were yours? http://sumall.com/ thankyou