Vision & Voice
Designing 10 distinctive collections takes a tremendous amount of work and commitment.
Inspiration can come from everywhere, most recently a genuine dilemma, for female first nations
women. Size and shape is just not a one size fits all fix. I have been working on a collection with
this group in mind.
Other times it is more whimsical, for example the pretty beading on a new blouse that my wife was
wearing got the wheels turning. And other times, the most organic for me is to see the raw material
and start to play. It does not always work but it gives me joy and sometimes God willing it sells.
Paul Storace
President /CEO, Alternative Eyewear
WHERE DOES
YOUR BUSINESS DRAW
INSPIRATION?
With the latest release of Ogi frames we were
inspired by the channel setting of fine jewelry. The
inlaid component of these styles adds a new level
of creativity. Metal frames are making a comeback
and we are making our mark by bringing a fresh
perspective to this cherished material choice.
David Spencer,
Ogi Eyewear Founder & Designer
Whether working directly with a licensor or one
of our proprietary brands, our design team draws
inspiration from design trends in the market, both
from within the category and from other related
categories (i.e. jewelry, watches, accessories, etc.)
and from materials, runway presentations, etc.
Most importantly, each brand (licensed or proprietary) has its own distinctive DNA, which is what
we leverage when developing product, using established and iconic logo and/or brand treatments.
Mark Ginsberg
Senior Vice President, Global Marketing,
Marchon Eyewear
8 www.spineoptics.com
The inspiration for our spring/summer collections
were inspired by some of the key fashion trends of
the season. I was really taken by the beautiful, soft
tones of the neutral color palette that was all over
the runways, particularly the nude, blush and icy
grey tones. They worked perfectly when creating
our new Fysh acetate models.
Bev Suliteanu
VP Product Development / WestGroupe
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