framed
BORN WITH
‘OPTICAL
GENES’
By Denis Langlois
Q. Tell us about your store's clientele.
A. To say our clientele is diverse would be an understatement.
Our patients come to us as young as a week old, often
referred to us based not only on our extensive experience in
fitting children, but also based on our unmatched selection
of children's glasses. Despite our reputation and ability with
children, we are also a destination for eyewear for the whole
family and our clientele often includes everyone from mom,
dad, child and grandparents. What our clientele seeks is also
what connects them – stylish and functional frames and
optically outstanding lenses.
Q. What are the primary brand names your store features?
A. We sell a diverse selection of frames from brands such as
Etnia Barcelona, Kio Yamato, Lafont, Modo and Seraphin.
We appreciate and support independent brands such as
Urband Eyewear that conceptualize and manufacture
frames that are unique in both design and innovation.
Q. What kind of marketing tools do you use?
A. We use social media, including Facebook, Instagram and
our store blog, to keep our patients and prospective patients
connected