Glimpses
Kenmark Eyewear
announces official
name change
WestGroupe intros new KLiiK Denmark
merchandising program
WestGroupe has announced the
launch of all new merchandising and
point-of-sale material for its KLiiK
Denmark brand.
Kenmark Eyewear, formerly
Kenmark Group, has announced it has
officially taken on its new name. The
change is the first of many updates to
come as part of a company-wide rebrand
taking place this year. The company said
it feels this name encompasses the prod-
ucts they produce as well as makes
the bold statement as to who they are
and what they represent.
The update will include new tag lines
such as, “It’s Nice To See You,” as well
as updated materials and new trade-
show booths and website.
The KLiiK Denmark merchandising
material mirrors the minimalist
design of the eyewear brand.
“Showcasing our product in a more
eco-friendly way was at the forefront
of our mind throughout the design
process for the new merchandising
material,” says Beverly Suliteanu,
WestGroupe’s vice-president of product
development. “We also took into con-
sideration the valuable feedback we
get from our customers as to what is
important to them when it comes to
merchandising materials. The resulting
collection of displays is not only beau-
tiful, but speaks to the true essence of
the KLiiK Denmark brand.”
Drawing inspiration from Scandina-
vian design aesthetic, the new merchan-
dising material features solid contours
and clean lines in KLiiK Denmark’s
signature red color.
The three-piece collection includes a
name plate, a five-piece display and a
mirror. Constructed from high density
cardboard layered with plexi, the new
displays are lightweight yet durable
and eco-friendly.
Optical Prism | May 2017 47