People wanted to know things like
where to get an eye exam and
the cost, how to get and choose
glasses, how to know if you need
new glasses and the price for
contact lenses.
Austin emphasized that building
an online presence and showing
up in search engine results is
not only important for eyecare
businesses but is a crucial
business strategy.
The Google Connect event was
followed on the Sunday of the
conference by a full-day schedule
of Google Talks at the Marketing
Stadium. The 20-minute talks,
which related to Google market-
ing tools and how to use them,
were delivered by Austin and
Kevin Wilhelm, president of
Marketing4ECPs.
Trudi Charest, co-founder of
4ECPs, said the Google events
at VEE were very successful
from both 4ECPs and the
conference’s perspective.
“People in general were really
excited to hear directly from
Google and learn new tools to
compete in the digital world,”
she said.
LM3191 col.4
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