“When it came to the website, our first
priority was to shine the spotlight on
our customers,” says Manuel Magini,
COS's marketing director.
“We then hired some of the best user-
experience specialists that polled and
questioned them in order to gain a
deeper understanding of the challenges
they face. The research phase was
very successful and generated numer-
ous insights that would help our
customers to work more efficiently.”
The website allows COS customers to
consult the entire catalogue of frames
available in Canada.
An extremely effective search engine
can be used to find products within
the company's vast inventory. Along
with offering a quick search by product
code, the website also provides multiple
filters that allow users to customize
their search by targeted interest (for
example, material, colour or gender).
Each product sheet features details
on availability, dimensions as well as
important information for placing an
order. As an added detail, eyecare pro-
fessionals can choose to hide prices if
they are in the presence of a patient.
Always mindful of providing total cus-
tomer satisfaction, COS says it took
incredible care when designing and
constructing the website. With the
help of Imarklab, an interactive mar-
keting consultant firm linked to HEC
Montréal, COS conducted in-depth
research that included polls, tests and
interviews with eyecare professionals
in order to fully understand their needs.
The result is a user-friendly website
that features a sleek, responsive design
and intuitive navigation.
Eyecare professionals can use the site
to easily consult product sheets using
any platform they choose – computer,
smart phone or tablet. Thanks to a
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content tool, the collections will be
updated on a regular basis. COS is
planning to launch two other versions
of the site in the middle to long-term.
The next version will feature an
e-commerce option reserved for eye-
care professionals as well as a geo-
location tool on the public section of
the site that will enable consumers to
locate their nearest retailer.
The final version will include new
management functions that will allow
for follow-up on accounts, billing and
order information with eyecare
professionals.
COS also plans on devoting a section
of its website to the COS Lab, which
specializes in the customization and
mounting of rimless frames.
COS is also the Canadian distributor
of Inface, Fitson and CODE brands.