The campaign will create educational resources,
such as brochures, posters, articles, digital
resources and more to increase awareness of total
sun protection among millions of Canadians.
“You can’t put sunscreen on your eyes, so the cam-
paign is encouraging Canadians to take protective
measures like wearing eyeglasses or sunglasses with
UV protection, wearing a wide-brimmed hat and
seeking shade whenever possible,” says Cook. Also
as part of the campaign, a panel of representatives
from the Canadian Dermatology Association (CDA),
Canadian Ophthalmological Society (COS), eyecare
professionals and representatives of the Canadian
Association of Optometrists and Canadian Opticians
Association will explore different types of light,
options for protection, consumer awareness and
misconceptions and what can be done to further
increase education around sun protection.
“The call to action is simple: when outdoors, protect
your eyes,” says Jennifer Brunet-Colvey, executive
director and chief executive officer of the COS.
“Your eyes, like your skin, are vulnerable to UV
rays from the sun and unprotected exposure can
cause short-term pain and discomfort or even have
the long-term effect of jeopardizing your vision
and increasing your risk of many serious eye
diseases, such as cataracts, age-related macular
degeneration and more.”
“It is important to take protective measures. This
is important for everyone, but especially Canadians
who spend a lot of time outdoor, and for children,
as they are more susceptible to the sun’s UV rays,”
says Chantal Courchesne, chief executive officer
of the CDA.
Transitions Optical offers several products to help
protect the eyes. Transitions Signature lenses are
their fastest-adapting and most popular lenses,
featuring Chromea7 technology, which seamlessly
adapts to changing light conditions. Transitions
XTRActive lenses are their darkest lenses outdoors
and provide a hint of tint indoors, while Transitions
Vantage lenses reduce glare and seamlessly polarize
as they adapt and darken.
Optical Prism | May 2017 37