Optical Prism March 2014 | Page 38

TEAM UP WITH BUYING POWER! No contract No obligation Great savings LARGEST BUYING GROUP IN CANADA! Proudly serving opticians and optometrists across Canada Since 1988 800.263.0010 [email protected] Recommended buying group of 36 www.theopticalgroup.com OPTICAL PRISM | MARCH 2014 “While providing the benefit of high oxygen transmissibility for eye health, silicone is a stiffer material for soft contact lenses than traditional hydrogels, and the material is also hydrophobic in nature,” Leroux said. “So, the challenge is to create softer silicone hydrogel lenses with a lower modulus, a high water content and a surface that attracts and retains water, so that the lenses are comfortable for the full wearing time.  Clariti contact lenses provide all of these features and benefits for all-day comfort and ocular health.” Last year also saw Centennial Optical Limited’s foray into the contact lens solutions business, with the introduction of the All In One Light multipurpose solution. “We also introduced LOGIC MAX silicone hydrogel contact lenses to Centennial’s LOGIC line of contact lenses in 2013,” Leroux adds.  “We have experienced exceptional results with patient and ECP satisfaction with these new products,” Leroux said, noting that Centennial sells exclusively to ECPs. “The Clariti 1 Day Multifocal is the first daily disposable silicone hydrogel multifocal contact lens, combining the healthiest lens material with the healthiest wearing modality.  This makes it perfect for patients with active lifestyles, especially those who don’t wear contact lenses every day.” One thing is clear: the contact lens industry is forging ahead with products that provide comfort, ease and leading technology to offer a superior product and a safe alternative to eyewear. For consumers, the choices are as varied as their needs. For ECPs, recommending contact lens options to their patients has never been easier. •