Knobovitch points to the success
of CooperVison’s flagship brand,
Biofinity, recently enhanced by the
®
launch of the Biofinity
XR lens
brand, creating the widest available
sphere power range of silicone
hydrogel contact lenses.
“The extension significantly
expands Biofinity’s range of sphere
powers, allowing practitioners to
confidently fit a greater number of
monthly replacement lens patients in
a silicone hydrogel lens,” Knobovitch
explains. “This includes wearers
with significant hyperopia or myopia
currently using other lens brands or
spectacles.”
®
He adds, “Biofinity XR lenses
will be available in powers from
+8.50 to +15.00 (0.50 steps) and
-12.50 to -20.00 (0.50 steps). The
existing Biofinity line will continue
to be available in +8.00 to -12.00
powers. We hope to be launching
a Toric version by year end.”
The new trend toward daily
disposable contact lenses offers
another option to ECPs and
consumers alike, and Knobovitch
believes this trend will drive his
industry.
®
“Proclear
1 Day Multifocal
provides ECPs a daily disposable
multifocal lens that’s predictable,
reliable and uses a simple, easy-tofit system. Designed with a Single
Power Profile, the lens preserves
distance vision while limiting
visual compromise,” Knobovitch
explains.
“As the population continues to
skew older, and the ECP fitting habits
shift more towards daily disposable
®
lenses, Proclear
1 day Multifocal
helps address two converging and
rapidly growing market needs,”
Knobovitch said.
He confirms that looking forward,
CooperVison plans to “expand the
breadth of our portfolio to meet a
broader range of patient types.”
Seeing things clearly with
Clariti
“The market for multifocal contact
lenses will continue to grow as a
result of demographics,” predicts
Rick Leroux, Director of Marketing
and Communications for Centennial
Optical Limited’s Lens Division.
“There are more presbyopes than
ever before and many of them want
contact lenses that will allow them to
see near, far and in-between.”
He credits the 2013 release
of the Clariti multifocal lenses,
in both monthly replacement and
daily disposable modalities for
presbyopic patients, as a success
for the brand.
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OPTICAL PRISM | MARCH 2014