Optical Prism March 2014 | Page 35

T he Canadian contact lens market continues to offer both consumer and eyecare professionals (ECPs) a variety of options that have made the comfort and ease of contact lens a safe, convenient alternative for eye wear. It’s a competitive industry focused on leading edge technology and product versatility catering to an evolving consumer demographic. We talk to three industry leaders about how they’ve got their sights set on 2014. The view from Acuvue “The contact lens category is constantly evolving and manufacturers continue to work toward meeting patient expectations in these and other areas,” said Jacqueline Henderson, General Manager of Johnson & Johnson Vision Care, Canada. “Wearers are highly motivated to stay in contact lenses, so next generation contact lens materials must bring forward new standards of vision, comfort, health and user experience.” Henderson notes that nearly a decade after its introduction, ® ® the ACUVUE OASYS brand continues to be one of the most widely prescribed contact lenses on the market. ® ® “ACUVUE OASYS with ® HYDRACLEAR PLUS are a great option for contact lens wearers when their eyes feel tired and dry in these challenging environments. ® ® Additionally, ACUVUE OASYS offer the highest level of UVblocking available in a contact lens,” Henderson said, adding that, in clinical studies, the brand is preferred in wearer comfort. Henderson said studies have demonstrated that contact lenses such ® ® as 1-DAY ACUVUE MOIST for ® ASTIGMATISM and ACUVUE ® OASYS for ASTIGMATISM, which both utilize BLINK STABILIZED Design, have a number of advantages over other traditional soft toric contact lens designs in reducing variable visi