Optical Prism March 2014 | Page 32

From page 28 Crizal® Prevencia™ Crizal Prevencia, the result of years of research by Essilor in association with the Paris Vision Institute, provides the most complete eye-health protection on clear lenses. While visible light, including blue-turquoise light which is essential to the pupillary constriction reflex and human biological clock synchronization, is mandatory for human vision and health, UV light is a major risk factor in many severe eye diseases, including cataract and High Energy Visible (HEV) Light is one of the risk factor of AMD. Crizal Prevencia’s Light Scan™ technology, a breakthrough selective light filter AR technology resulting from 20 years of R&D expertise on selective light filtration, combines 3 key features at the same time: It filters out harmful light: • Reducing the rate of retinal cell death by 25 %(1) by blocking 20% of the Blue-Violet light, a protection level that could alleviate the cumulative risk of AMD. Efficiency proven by in vitro tests; • Providing 25 times more protection against UV rays(2) vs. the naked eye by virtually eliminating UV rays reflected into the eye from the backside of the lens. It allows essential light to pass through: • Preserving maximum transmission of visible light, including Blue-Turquoise, maintaining its beneficial effects for your vision and overall well-being. It ensures enduring clarity of vision and transparency: • Offering the most complete protection against the enemies of clear vision: glare, scratches, smudges, dust and water for optimal vision. Crizal Prevencia’s is the first clear lens with visible proof of its efficacy against blue-violet light, as shown by its residual reflection, and maintains the same overall performance as Crizal Forte UV lenses. Eyewear to differentiate yourself 416•630•4470 1•800•263•1402 shillingoptical.com 30 OPTICAL PRISM | MARCH 2014