Optical Prism July 2014 | Page 31

ThE wAY kiDS SEE ThE worlD hAS ChAnGED DrAMATiCAllY. Our viewing ranges have gone from distant horizons, to intermediate zones, to now primarily focusing on near-tasks. This can have a big impact on kids’ eyes as they spend more time on computers and hand-held devices. Our lenses are specially formulated to let kids be kids. We’ve created the Eye-M-Growing Kids Program to meet all of their visual and development needs. 29 O P T I C A L P R I S M | J U LY / A U G U S T 2 0 1 4 advertorial