Optical Prism July 2014 | Page 29

The Program A child’s prescription can change often as their eyes develop. HOYA recognizes these unique needs and has developed the Eye-M-Growing Kids Program to treat these special patients and build your practice at the same time. Support The Eye-M-Growing Kids Program allows children, parents, and eyecare professionals to have the support they need by offering a complimentary substitute pair of lenses within 15 months of the initial visit. We want to service our future stars and introduce the entire family to a superior eyecare experience. phoenix lenses Tough, Lightweight and Clear Active kids run a higher risk of damaging their eyes from flying debris, bumps and broken glasses. That’s why HOYA only uses tough, lightweight and clear Phoenix lenses because they can take all of the action and activity. We created Phoenix, the lightest lens material on the planet, to help kids forget that they even wear glasses. Phoenix lenses also meet FDA standards for impact resistance, and provide 100% protection against both UVA and UVB rays. Learn more at www.hoyavision.ca ClarityPhoenix lenses give kids the freedom to be kids with clear lenses designed for busy lifestyles Comfort– HOYA lenses offer a comfortable fit so you can feel confident that kids will wear them Durability– Combining Super Hi Vision EX3 anti-reflective treatments with the lightest, safest, most durable lenses ever The ideal optical combination for children’s visual and safety needs. O P T I C A L P R I S M | J U LY / A U G U S T 2 0 1 4 27