“There seemed to be a shortage
of teen sunglasses in the market and
styles that appeal to that in between
age,” Gerber said. “The Cébé XSF
collection has style with attitude but
most important it offers the protection
needed.”
She adds, “At this age it is still
all about style. Cébé has done a great
job in this area and has something for
everyone, from the cool retro look to
the aspiring athlete.”
Technology is an important factor
in building this brand. For example the
more sporty styles for the active teen
has Symbiotech incorporated into the
temples, featuring a V-shaped temple
for perfect and even distribution of
the weight of the sunglass resulting
in advanced comfort and increased
stability.
“If something feels uncomfortable
then no one wants to wear it, but these
sunglasses are so light-weight and
comfortable they will want to sleep
with it on,” Gerber said.
Steve Trippi, Nike Vision Marketing
Director, knows what his target
youth audience wants: “Head to toe
coordination in colour and style. Kids
are much more in tune to their outfits
and they expect performance and style.”
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