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WestGroupe Launches
New Balance Kids Eyewear
For Summer 2014
WestGroupe is pleased to announce
an agreement with Eyewear Designs
Ltd. for the Canadian distribution
rights for New Balance Kids
Eyewear. With six styles, including
five metal and one acetate model, in
a New Balance brand case, the backto-school collection makes eyewear
cool.
The NBK collection is targeted
at boys age seven to 13 and is
perfect for those leading an active
lifestyle. Styling is on-trend, with
a mix of metal and acetate models,
so that youth will be keen to wear
the brand. As durability is key, NBK
offers a 180 degree spring hinge on
all styles providing an extra dose
of strength and comfort for rough
and ready wear. Parents love that
the NBK Kids Collection brand is
synonymous with fit and comfort.
Kids love the sporty, cool styling.
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For more information please visit
www.westgroupe.com
SKECHERS Eyewear For
Kids Makes The Grade
This summer, SKECHERS Kids
Eyewear, from Marcolin USA/
Viva offers different styles for girls
and boys to celebrate their unique
eyewear styles.
The girls collection is as
diverse as the children who want
to express their own personal
style. The Building Blocks line
features crystal and multi-layered
acetate frames with black temples.
Animal Instincts combine crystal
acetate and satin metal frames
with colourful animal prints, for a
playful style. Peace & Love bring
together the harmony of candycoloured acetate and satin metal
frames with enamel heart, flower
and peace sign accents.
For the boys, the Sports Flare
collection brings neutral colour
acetate and satin mental frames
together with pops of colour.
The Short Circuit line offers dual
coloured acetates and dual coloured
plated metal frames with robotinspired laser etched circuit board
patterns. For more information visit
www.marcolin.com.