TING AND
FOR OPPORTUNITY
5
REVIEW CUSTOMER
SERVICE BASICS
Never underestimate how important amazing
customer service is to your overall marketing and
business strategy. Train your staff every year on customer service basics and reward them when
they deliver great experiences to your customers.
6
7
UTILIZE DIGITAL MARKETING
Consumers are spending on average 4 – 6 hours
online every day. If you want to catch their
attention you need to do it on the online space.
Think about all the ads you notice as you browse
the internet, research products, read your email,
open an internet browser. Having your business
show up in this digital marketing can be the
differentiator in a successful online marketing
strategy. Hire an agency who knows how
to deliver when it comes to digital marketing.
MEASURE & TRACK RESULTS
Last but certainly not least is measuring and
tracking results. One of the biggest opportunities
we see is that business owners and managers
often don’t even know what is working and what
isn’t. They don’t know what is selling or not in
their businesses. Tracking KRI – key revenue
indicators, sales volumes, best selling products,
capture rate are just a few of the numbers you
should track on a monthly basis. Reviewing
these numbers will often uncover opportunities
to grow and improve revenue.
Optical Prism | January 2016 33