FASHION
FORWARD
MEN'S EYEWEAR
Denis Langlois
IT'S BEEN SAID THE SUIT MAKES THE MAN.
But considering how many surveys over the years have
found eyes are the first thing people notice about someone
else, it could be argued that it's really eyewear that makes
the man.
synonymous with leading edge men's fashion, including
Calvin Klein and Nautica. Ginsberg says frames in bold
shapes with leaner plastic designs and those with intricate
metal details are hot for men right now.
Frames in the new Calvin Klein
platinum collection feature
many of those qualities.
Optical companies are always
keeping a finger on the pulse
of the latest trends to design
frames that match a man's
personality and the message
they want to convey to the
world.
The ck5886, for example, comes
in matte faux wood colourations
and boasts a bold rectangular
silhouette with a subtle colourblocked effect that creates a
modern, masculine appearance.
For 2016, in-demand, popular
frames for men are those that
are stylish, well made and –
for the most part – are not
overly flashy but still make
an impact.
“Men are looking fo r
tranformatives frames – those
that are work-appropriate then
transition easily into weekend
style. Men are looking for eyewear that is trendy and new,
something that will make a statement while maintaining
that cool, masculine look,” says Mark Ginsberg, senior
vice-president, global marketing, for Marchon Eyewear.
The company's portfolio includes several brands that are
16 Optical Prism | January 2016
Ginsberg says he expects a
range of colours will be popular in
2016, from classic, neutral tones
to intense blues and greens.
New frames in Marchon's Dragon
collection – which is aimed at a
younger audience – are available
in several striking hues, like
teal, matte red and shiny honey,
but feature classic shapes.
Carol Ann Edwards, marketing and communications
manager at WestGroupe, says a key trend in men's eyewear is
a focus on high-tech, lightweight and super-strongmaterials.