frame by frame
Eyeclectic Eyewear in Calgary
F
irst-time eyewear shopping can be an unnerving
process. From the uncertainty of not knowing
what style will suit you to realizing how many
options are available to the optical consumer, overcoming
the realization that you are in need of corrective eyewear is
just the first hurdle. That’s why finding the right optician
is key.
Calgarian Jaclyn Scrimshaw was lucky enough to find
the right optician at Eyeclectic Eyewear in Marda Loop.
Jay Syed, who has been manager at the location for nine
years, was quick to calm her hesitations.
“A geometrical shape will suit you,” Syed said only
moments after Scrimshaw walked through the door. He
prides himself in being able to study the face of a client,
taking into consideration their lifestyle, how many pairs of
glasses they already own, and what purpose the frames are
being purchased for. “I’m not bragging, but one of the first
three frames I have them try on is usually what they’ll take
home. If they try on too many they get confused and can’t
make a decision.”
With hopes of finding a pair suitable for every day
wear, Scrimshaw took Syed’s advice and slid on a pair
of blue tortoiseshell LA
Eyeworks. Convinced she
couldn’t possibly take home
the very first pair she tried
on, she moved to an Italian
Blackfin, a brand exclusive to
Syed’s location. The grey titanium frame showed a pop of
hot pink without being overpowering. The flipside of this
frame was the lightweight, flexible and hot pink Blackfin
695.
Throughout the process, Syed was cognisant of
Scrimshaw’s colour preferences and any sensitivity that
might affect the comfort of a frame on her face. Her
favourite colour being red, a pair of Johann von Goisern
caught her eye. A little too bright, she was tempted by
a funky Alain Mikli model. Wanting a more seamless
business to casual look, she next reached for a pair of blue
Larochers.
After much deliberation, Syed proved he could
match a frame with its owner within the first three tries—
Scrimshaw fell in love with the grey and hot pink Blackfins.
– Leah Miller
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OPTICAL PRISM | JAN/FEB 2014
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Larocher 1234;
Alain Mikli 1250,
Johann von Goisern 59253; 4. Blackfin 695;
Blue tortoiseshell l.a.Eyeworks “Dobero”;
Blackfin 677.
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