glimpses
goal is to improve their satisfaction in
on its growth here in the States and
“I want to start by getting a
the 19 countries we expanded to over
feel for our retail partners’ current
the last year.”
perception of the brand and want
As we head into the holidays
order to grow further, together.”
“I couldn’t be more excited to
them to feel as much a part of ZEAL as
and trade show season, swing by
take on this new role,” says Bottom.
an athlete, or an ambassador. My goal
the ZEAL Optics booth at Agenda
“ZEAL has a cause and a purpose. We
is to ensure that they do. I will strive
Long Beach, Outdoor Retailer, and
pay close attention to our approach
to be attentive to communication,
SIA to catch up with TJ, slap some
and how we bring that cause to life.
involvement,
in
high fives, and see the new line of
Whether that be our 100 per cent
relation to our growing community,”
goggles and sunglasses that has the
plant-based sunglass materials, or
explains Bottom. “Most of our retail
ZEAL Optics family fired up for an
breathing life into products that make
partners are pretty happy, and my
amazing year.
and
participation
life outdoors more fun, we believe in
our cause and that actually living a life
outdoors is the most important part to
selling an outdoor lifestyle.”
Bottom, who describes himself as
the exact demographic for the ZEAL
brand, is diving into his new role by
dedicating 2014 to supporting the
current ZEAL retail base, which has
expanded rapidly over the past two
years.
advertiser index
BC College 39
COS
4, 20/21
Essilor
43 (IBC)
Eye Plus 37
Hoya Lens Canada
2 (IFC)
Match Canada 10/11
Menicon 9
Optic Plastic 38
Optical Group 32
Optika Eyewear
44 (OBC)
Optical Prism 35
Plastic Plus 15
Shilling Optical 31
Transitions Optical
Barn Door Ad
Vision Expo 19
WestGroupe
5, 7
OPTICAL PRISM | JAN/FEB 2014
39