“Our research shows that a high
percentage of consumers expect their
eye doctor or optician to make a lens
recommendation during their visit,
however only about half report that
a great recommendation was made,”
Dorling states. “We want to help
empower eyecare professionals to
make the recommendations that are
right for their patients by offering
choice, which is why we make every
popular material and design available
as a Transitions® lens.”
Patients expect that confidence and
security.
“The
consumer’s
shopping
experience must be taken into
account,” Cordevant said. “Our
industry is evolving and one trend will
be the introduction of new and more
evolved measuring tools which will
showcase the eyecare professionals’
expertise and help them create a bond
with the consumers.”
For Maria Petruccelli, Director
of Professional Business at Hoya
“A high percentage
of consumers expect
their eye doctor or
optician to make a
lens recommendation
during their visit”
– Matt Dorling,
Transitions Optical Inc.
Dorling adds, “Finding what
is right for each and every patient is
at the heart of Transitions Optical’s
product development. While we
are constantly striving to develop
new and better products, we are also
working to develop new and better
measurement methodologies.”
Recognizing the importance of
the ECP and patient relationship,
Cordevant says it is important
for lens developers to foster the
lens credentials of these front-line
professionals by ensuring they have
the most current innovation available.
30
OPTICAL PRISM | JAN/FEB 2014
Lens Canada, lens customization is as
important as function, which is where
Hoya has sets its sights.
“We are creating designs
based on their individual needs
and accommodating each patient,”
Petruccelli explains. “Specialized
designs like the Hoyalux iD MyStyle
and iD LifeStyle 2 Clarity and
Harmony, focus on incorporating
specific individual lifestyle needs,
along with frame measurements and
prescription requirements, therefore
creating the most custom made
product available today.”
Working with consumers is key
to Hoya’s efforts, Petruccelli notes,
particularly when it comes to their
specialized dispensing system.
“Our Hoyalux iD MyStyle
design is an innovation leader and
incorporates
several
advanced
technologies while at the same
time providing a unique dispensing
system with our MyStyle identifier,”
Petruccelli said. “Consumers are
more educated than ever before.
When they walk into a dispensary,
they want information and they want
to be a part of the process. With this
progressive lens they can help create
the design by answering lifestyle
questions unique to them.”
Cordevant agrees, “This year
(2014) will therefore confirm the need
for personalized lenses, to answer the
specific as well as individual needs
of wearers. Wearing parameters,
according to the chosen frame, but also
to visual behavior, will be integrated
in progressive lens calculations at all
levels so everyone can benefit from
that option. New personalization
measurements will also be introduced
to offer ever more comfortable vision,
in all circumstances.”
He adds, “With regards to
Essilor, we can reveal that Nanoptix™
technology, originally developed for
Varilux S series, will be applied to
a wider range of progressive lenses
so that more presbyopes can benefit
from its advantages.”
One of the most anticipated
launches of the year belongs to
Transitions Optical.
“We are excited to introduce
the industry to new Transitions®
Signature™ VII lenses – which are
available to consumers beginning
January 7, 2014,” said Dorling.
“Transitions Signature VII lenses use