Through the looking glass
28
OPTICAL PRISM | JAN/FEB 2014
The year
ahead for
Lens
TECHNOLOGY
b y K e l l y Wa t e r h o u s e
L
ens manufacturers see
the future clearly and
it’s a positive outlook
for an industry that
understands not only
the ever-evolving needs of the
consumer, but also that of the eyecare
professionals (ECPs) who advise
them.
In 2014, lens technology has
to keep up with the demands of our
fast-paced lifestyles while offering
options as diverse as the clientele
who purchase eyewear. It also needs
to be forward thinking in terms of
measurement tools to foster ingenuity
and ensure quality control. These are
exciting, competitive times and lens
technology is anything but static.
“Being innovative means putting
the eyeglass lens wearers and their
specific needs at the centre of the
process; it is this constant quest for
improvement that guarantees a high
quality of vision and services for the
wearer,” said Thierry Cordevant,
Director of Marketing, Lenses and
Materials for Essilor Canada.
“In this perspective, the rapidly
evolving technologies that we use in
everyday life create ever changing
visual needs,” he said. “Whether
we think of smart phones, tablets or
computer screens, the way we use
our vision is influenced by all of these
tools as well as by a need for speed and
performance in a way that is unique to
each individual.”